Multi-Unit Wellness Franchise
Multi-Unit Wellness Franchise
These engagements were led by our founder as an independent fractional CMO, prior to founding Wowzer Agents. Client names are kept confidential.
A multi-unit wellness franchise used a connected launch system to align corporate planning, local execution, lead follow-up, and customer experience across five locations.
+40% YoY grand opening performance across 5 locations.
01 / Field note
The Starting Point
A multi-unit wellness franchise needed a repeatable grand-opening system across five locations. Corporate planning, local execution, lead handling, and customer experience needed to work together without asking each location to invent its own approach.
- Shared corporate positioning and offer guardrails
- Location launch intake and readiness
- Local content and ad playbooks
- Lead routing and follow-up ownership
- Opening-week conversion workflow
- Cross-location performance review
02 / Field note
The Operating Move
The operating model connected corporate strategy to practical launch briefs, adaptable local content, lead capture, disciplined follow-up, and a review rhythm that made learning visible across locations. Human judgment stayed responsible for claims, approvals, and decisions that affected the customer experience.
03 / Field note
The Evidence
The system supported a repeatable multi-location launch motion and gave the central team a clearer way to improve the next opening.
Discuss a Multi-Unit Growth System